I missed posting my Thanksgiving YouTube picks this year, but better late than never. Being thankful and giving thanks to your patrons, donors, sponsors, subscribers, volunteers is a great way to continue building relationships. I found some fun ways that arts organizations used YouTube to thank their supporters. Enjoy! Anaheim Ballet: We’re Thankful! (One Year)…
This morning I ran across an article about a musician that didn’t quite fit into the classical music world and instead developed his career as a jazz/rock violinist. Here is the article if you want to see what inspired my thoughts this morning: “Fusion violinist Jean-Luc Ponty electrifies.” The article had me once again thinking…
I had a great discussion yesterday with a local grant writer. We were discussing the nature of the arts in today’s world. We both came to the same conclusion that a majority of artists and arts organizations these days might actually be getting in their own way for success. “Why is that? I don’t get…
Dear Arts Community, I am straying from my regularly scheduled format to let you know about a great audience development resource. It’s an audience development resource that has been around for almost 2 years, has been in the arts management business for over a decade, and has been in the non-profit trenches for over 15…
Yesterday I wrote an article about our local production of The Secret Garden. The Parlando School for the Arts was savvy enough to use all 4 C’s in order to sell out the majority of their shows (on their way to a complete sell out). Click here for all the details. If you don’t know…
I’ve been thinking about how powerful YouTube has become. There are many ways you can use YouTube specifically for audience development. I have highlighted some ideas in the past, but I thought maybe it was time for a helpful guide of “YouTube and Audience Development.” 1. Use it to connect with your audience before a show! …
I am a big fan of using quotes to add a point or punch to marketing. Testimonials, quotes from your patrons, are especially good to use in marketing materials. Adding a touch of your audience is good audience development after all. Today, I decided to look for some exceptional quotes about “audience” to pack a…
Many people these days are claiming to be so busy that the only time you may hear from them is when they want something from you. I don’t think this is the best way to keep in touch with people. During my audience development workshop about making connections, the idea of calling or emailing people…
ADS Founder — Shoshana Fanizza
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