I just finished reading Classical music ain’t just for snobs When I saw the title, I was expecting an article detailing the various reasons why classical music can be enjoyed by everyone and anyone. I should have known better. It turned out to be another critical essay regarding the format of how someone is presenting…
Today I recorded a message for you: http://cinch.fm/audiencedevspec/auddevtotd/317117 Happy Thanksgiving to you and yours, and thank you for reading my blog! Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Audience Development Specialists https://www.buildmyaudience.com PS – Sign up for ADS E-News today! We are promoting a special for our e-Newsletter subscribers tomorrow. “Never treat your…
After practically no sleep, I was still excited about the last day. This was the day I was scheduled to present! 8:45 Engaging Audiences through Collaboration and Innovation I had a great team to work with. Our moderator was Kory Kelly, Director of Marketing & Communications at Actors Theatre of Louisville. Also presenting with me…
Part 2 of the adventure unfolds! Yesterday I felt like my head was still at NAMPC while my body was milling around Boulder, CO. It was a very strange feeling. This probably can be attributed to not being able to download the entire experience. I may never be able to do this, but I will…
I wasn’t planning on blogging today, but I read an article that had my mind buzzing: Sexed-up arts marketing campaigns a rip off Xenia Hanusiak, a composer, performer and music reviewer wrote this opinion. Here are a few excerpts to discuss – When we are promised ”the experience of a lifetime”, or ”a night of…
This will be a quick one this morning. I received a marketing email for a concert. It said: “Join us for a night of unforgettable music the entire family will enjoy.” Everyone uses this language, which is why it is getting easy to ignore. If it didn’t spark an idea for this blog post, I…
There has been talk around the twittersphere about the importance of parking for audience development. One of the biggest reasons why patrons do not come back is not quality or programming, but parking! Costs are also a factor. How can this be? The discussion started via an article that is being sent around: How Symphonies…
I have been thinking about good customer service lately. Good customer service is one way to establish yourself among our clamoring markets. It is also a good way to show you care about your audience. Good customer service, service with care, is good audience development. The following is a quick list of suggestions to add…
Yesterday the Arts, Entertainment and Recreation Section of Statistical Abstract – http://1.usa.gov/ooiiXY – came out. This is the statistics section of the census data that has been collected. Being the audience development geek I am, I was fascinated by some of the facts and figures. I ended up tweeting some of the more interesting facts…
This week has been a whirlwind of thoughts. Mainly it has been a week of thinking about creativity. The death of a very creative thinker, Steve Jobs, has again brought this topic to the forefront. I have been recently thinking about branding. Branding needs to communicate in a nutshell who and what you are about. …
ADS Founder — Shoshana Fanizza
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