Sometimes it is good to take time off, step away from the day to day in order to get a fresh perspective. After a few days away, I have a few thoughts to share about obtaining new audiences. These are thoughts in no particular order with hopes to open much more conversation. If we would…
I finally updated my YouTube Gallery page. Before June vanishes, I wanted to share with you a sample of how classical music is a part of our culture and is quite popular in its usage in commercials. You can sample them here: ADS YouTube Gallery Also for your enjoyment, here is my playlist of classical…
This is not going to be the typical summary blog. I was not able to attend any of the conferences this weekend, but was able to catch some of what was happening via Twitter and Livestream. We had the TCG (Theatre Communications Group) conference and the AFTA (American for the Arts) conference this past weekend. …
On April 29th a group called CultureLab hosted its Emerging Practice Seminar. The Emerging Practice Seminar ” is a concerted effort to bring forward promising new practices in the cultural sector and transmit them to the field.” The 2011 seminar focused on: Uses of technology in audience engagement Revenue management and dynamic pricing After viewing…
On Friday, March 18th, we had a guest host for an #auddev Twitter chat, Praxis Theatre based in Toronto, Canada. They decided to do a chat about social media and audience development for Canadian theatres and invite the world to join them. I had created a transcript for this event, but found out today that…
These are strange times. For every arts cut story I find in news sources across the country, there is at least a story to match of an arts group raising money to help a community. Today there was an arts cuts article for Wisconsin, and meanwhile in Joplin, MO, there was an article of an…
Today we had an #auddev chat with David Weuste from Rosebrook Classical. As you may have heard, ADS and Rosebrook Classical are partnering to bring you Audience Development Media. We decided to have this #auddev chat to get the conversation started on how to use social/digital media effectively to build your audience. The following is…
Crowdfunding has become a viable resource for raising the funds that you need as an artist and arts organization for your particular projects. It is also a great audience development tool. With crowdfunding, you are asking for support from your audience, and it is a great way to find out who in your audience is…
After several conversations with David Weuste of Rosebrook Classical and seeing the work that we both have accomplished, we realized that a partnership would be a fantastic addition for both of us. Rosebrook Classical offers services that support artists and arts organizations in setting up anything and everything involved in social and digital media. David…
I have been a little quiet this week due to needing to catch up from my Las Vegas extended weekend trip. I have blogged in the past about how the lessons are all around us, and while I was in Vegas, there were definite lessons that presented themselves for me to learn from. Here are…
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