Two things happened this morning that has me thinking about perceptions. One, I talked with a theatre company who has their audiences scattered across several shows per play, and I mentioned to them the perception of less than full houses on the existing audiences may not be advantageous. When people see the empty seats, they…
I just finished reading the article Three Ways the Role of Your Website Has Changed. Is Your Nonprofit Keeping Up? The major reason why websites may not work in your favor is when you build it to be all about what you want and need and not about your audiences’ wants and needs. One of…
ADS Founder — Shoshana Fanizza
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