I have been thinking even more about lazy marketing, and I will be completely honest with you. Even I, if circumstances do not line up, have had to resort to lazier marketing than I would have liked to do. This has been making me take a huge look as to why some of the air…
Maybe it is the Jazz at the coffee shop. Maybe it is the fact that, today, I will be recording my next ADS Podcast about audience retention. I had not planned to post today, but I have been sparked by this energy. What is on my mind is the core of audience retention – the…
Marvelous Monday to you! I often get a laugh when I ask my clients if they have enough bathrooms. Yesterday, while visiting a local restaurant, I noticed how clean their bathroom was, and how that does make a difference to the over all experience. Feel free to giggle, but is your bathroom clean? I am…
Retention is a common topic. We are concerned due to all the churn, the losing of older audiences, and the changes in how people wish to purchase tickets (less subscribers). There are solutions to these challenges. The solution is to retain through love. Retaining through love means that you are adding the element of caring…
ADS Founder — Shoshana Fanizza
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