In order to build audiences, you need the time to plan and get the work done. Last minute efforts will only attribute to the following: Oh, I just saw that an event is happening today. I wanted to go, but I already have plans. The event is two days away? I already have plans. The…
Customer Service for Building Audiences! Jim McCarthy (@goldstarjim), CEO of Goldstar has been writing blog posts for their new blog resource Selling Out. I was intrigued by a recent posting called The Easy Math of Good Service and agree with him that stellar customer service is more cost effective for audience building than the high…
Maybe I had the wrong hashtag. If I did, I didn’t get alerted to the right one. March 24-25 was National Arts Advocacy Day. It came and went. Although there were celebrations in D.C. among the arts folks, the rest of the nation seemed oddly quiet. I attempted to tweet a few #artsadvoc and #artsadvocacyday…
I have written a few posts about connecting the dots. If you missed these posts, simply put, it is a matter of creating programs based on relevancy of what is already happening in our world. You connect yourself to something bigger that is already making an impact or is currently popular. Today, I was thinking…
Some of you may know that I returned from a funeral that happened this weekend. I also was helping my mom during Thanksgiving week through a surgery for stage 1 cancer. It has been a very trying month to say the least! The good news is that the operation for my mother was a success…
I had a thought today after reading an article that I wanted…
An article hit me in the face this morning. Wham! Arts: Misreading the declining audience problem I needed it too. Despite all the attempts to change the experiences to fit new audiences’ preferences, we do have an underlying problem that we should be focusing on. Here are a few quotes from this article: With the…
ADS Founder — Shoshana Fanizza
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