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Audience development – Shift from monetary goals to connecting with people through your art!

Posted On July 6, 2009 By Shoshana

I joined a forum that is addressing audience development head on.  I am realizing more and more about the shift that is needed.  The encouraging news is that there are some people on this forum that seem to get it, people like Kelly Tweeddale of Seattle, WA.  I have been admiring her comments due to… 

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Shifting away from typical donation form letters is good audience development

Posted On June 29, 2009 By Shoshana

Happy Monday!  This will need to be a quick one due to a great deal of audience development work needing to be done today. Last week I was asked to look over a client’s set of donation ask letters for their annual fund drive.  One letter was for individual support and one was for corporate… 

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Audience Development can save the arts, but do you know what it is?

Posted On June 22, 2009 By Shoshana

Last night I went to bed thinking about audience development, and I woke up thinking about it.  I seem to be eating, sleeping and focusing my life around audience development (as my fiance pointed out).  However, I feel that not many people know what audience development really is.  And since people do not know what… 

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Audience Development Specialist’s new YouTube commercial!

Posted On May 29, 2009 By Shoshana

[youtube=http://www.youtube.com/watch?v=oHDTxpxjSvM&hl=en&fs=1&color1=0x5d1719&color2=0xcd311b] Have a great weekend everyone! Until next time, may your audiences be happy and loyal ones, and if they are not, feel free to contact me! ~Shoshana~ Shoshana Fanizza is the founder of Audience Development Specialists. Her mission is to introduce artists and arts organizations to their existing and potential audiences and to help… 

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E-newsletters and old fashioned audience development

Posted On April 7, 2009 By Shoshana

Many people these days are claiming to be so busy that the only time you may hear from them is when they want something from you.   I don’t think this is the best way to keep in touch with people.  During my audience development workshop about making connections, the idea of calling or emailing people… 

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Kamp Camille

“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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