For today’s Monday Moment, I have been thinking about all the organizations and artists I have had the pleasure to work with. Through many of these experiences, I have found what works and what doesn’t work regarding audience development. The following is a quick list for why audience development may not work. There is no…
Today I do not have a guest blogger planned. I thought I would fill in the gap with a variety of thoughts (and questions) that I have been thinking over the past week (in no particular order). Let this serve as a summary of blog posts from past and future. Audience development is hard work. …
Last Friday I blogged about some of the reasons why arts organizations succeed and some reasons why they are failing. I hinted at the big elephant in the room, but for this Monday Moment, I will come out and declare it! One of the biggest reasons arts organizations are failing is due to the feelings…
I am delighted to see more debates happening in regard to “engaging” with audiences. Engaging your audience seems to be the catch effort of the day for building audiences. “You must engage your audience.” What does this mean exactly? I see efforts for getting the audiences participating more by clapping along to the music, voting…
Today is Wednesday, and you know what this means – guest blog post day! Today we have a post from Lisa Baxter, Founder and Director of The Experience Business. She recently wrote a post that caught my attention that I would like to share with you. Enjoy! ********************************************************************************** Customer Relationship Management: Pulling the wool over…
For my Monday Moment, I wanted to remind all of you that using Twitter is not all about “me, me, me.” I have seen various artists and arts organizations posting a stream of marketing messages to like them on Facebook, or check out our YouTube or repeated tweets about their upcoming show. Twitter is meant…
This week I was truly a happy audience development geek when I found Capterra’s ticket software filter. If you are looking for a ticketing solution, this filter is the best for discovering what you can get for your budget. Instead of being caught up in the better marketing of some companies, you can now compare…
I had a conversation with an arts center yesterday. They mentioned that they are working with a marketing company and are busy pulling their target audience information after some research. I was concerned that they were only going as far as to target demographics, such as age, gender, income, zip code, etc. It is good…
This weekend I have been researching for one of my clients to give them ideas about who to invite to their upcoming shows. For some reason, this Sesame Street song popped into my head: [youtube http://www.youtube.com/watch?v=V2bbnlZwlGQ] I am finding that the arts need to start meeting the people of their neighborhood – the people that…
It is Wednesday, when I normally have a guest blog post for you, but I had something to say that just couldn’t wait. I am working with a theatre company that is using one or more of the discount sites in order to attempt to fill the seats. I have written a blog post about…
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