I had a mixed reaction this morning to the following: Arts Preview 2014-15: How to score cheap tickets For audience development, cheap seats may be necessary to get people to dip their toe in the arts water. We declare, “Come on in, the arts are fine, and it won’t break your wallet to jump off…
Today I do not have a guest blogger planned. I thought I would fill in the gap with a variety of thoughts (and questions) that I have been thinking over the past week (in no particular order). Let this serve as a summary of blog posts from past and future. Audience development is hard work. …
Let’s pretend it is Welcome Wednesday just for this moment. Due to my workload, I was not able to post my guest blog that was scheduled. On Monday I found the following article: Portland introduces new diversity goals for local arts and culture groups seeking public funds http://bit.ly/zgoefv. This article has caused a bit of…
After practically no sleep, I was still excited about the last day. This was the day I was scheduled to present! 8:45 Engaging Audiences through Collaboration and Innovation I had a great team to work with. Our moderator was Kory Kelly, Director of Marketing & Communications at Actors Theatre of Louisville. Also presenting with me…
Part 2 of the adventure unfolds! Yesterday I felt like my head was still at NAMPC while my body was milling around Boulder, CO. It was a very strange feeling. This probably can be attributed to not being able to download the entire experience. I may never be able to do this, but I will…
Today we had another installment of #auddev chat on twitter. We had the pleasure of having Kara Whittington, who is part of the Marketing team at the San Francisco Symphony, as our guest co-host. Kara manages the discounts, promotions, advertising and sales, and has a great deal of experience with a variety of different online…
So, there seems to be a new discussion as of late to continue the debate about whether or not educational outreach programs are worth the time and effort for audience development purposes. I used to say hands down that they are, but now I am slowly leaning towards saying maybe they are not worth it,…
I have been seeing a great deal of discussion on pricing in terms of outreaching to build an audience. Dynamic pricing has been discussed (think airline pricing with prices being lower with earlier purchase). Also, Groupons or Living Social, or coupon sales have been discussed. Both options can build “butts in seats,” but do they…
I have lightly touched upon this subject before, but I felt it was good timing for me to approach it again. I was recently contacted by an organization that is in need of filling their seats, “we need butts in seats!” They needed someone who could guarantee butts in seats in order to make…
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