Yesterday I mentioned an essay that I felt was worth reading and discussing, “Resuscitating Art Music” by John Steinmetz (NARAS Journal, Summer 1993,Volume 4 No. 1). Today I am thinking I need to combine this discussion with a more broader topic – support for the arts. If you haven’t received the news yet, the GOP…
Before Alex Ross and today’s other advocates for changing the classical music presentation, there was John Steinmetz. One of my twitter friends, @RachDminor, alerted me to an essay John Steinmetz wrote called “Resuscitating Art Music.” What surprised me about this essay is how much his ideas and concepts for change are very much the same…
I found a new Twitter tool this week I wanted to share with everyone. It is called FriendorFollow. This little Twitter app makes it easy to categorize your twitter people into three categories: 1. Who you Follow – this section shows you who you follow that is not following you. 2. Who is your Fan…
Today is the first business day of 2011. I hope you took some time today (or scheduled for this week) to evaluate your 2010. I took time today to process the year 2010 for Audience Development Specialists. Now entering my fourth year of business, I am proud of what has been accomplished. When all the…
In order to make my “Best of” list of advice a top 10 list, there are three more main points to make. Drum roll please! 8. Deliver impeccable customer service! I wanted to remind you that when we have an extremely positive experience or when we have an extremely negative experience, most of us will…
This past Saturday, I was a part of CU’s (University of Colorado in Boulder) Entrepreneurship Center for Music’s 2010 Fall Intensive: Engaging Your Audience workshop series. These workshops were for musicians in their school of music programs as well as for the community at large. The director announced that with a student body just shy…
Today I would like to focus on quality and how it affects audience development for the arts. I will not name names, but over the weekend I did partake in a few art events in my town. The marketing for these events grabbed my attention. I also happened to be personally invited to one of…
I am back from vacation and have been waiting for the next topic to come to me. As I was having dinner with a colleague, the discussion turned to the lack of audience development for visual artists, or rather visual artists are not using audience development. The conversation continued with my thoughts about how visual…
I have been hearing a variety of excuses why some organizations and artists are not using audience development. In this blog, I would like to take the time to provide answers for the top three excuses. 1. I am an individual artist so I do not need audience development. Audience development is for anyone and…
ADS Founder — Shoshana Fanizza
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