What do fiscal cliffs and landfills have to do with audience development for the arts? Quite a lot actually. Allow me to explain. The priorities in America and possibly the world are all mixed up these days. When countries are being run by greed for power and money, what is really important in life is…
I am off to Austin, TX for a family wedding. I wanted to post a little something before I leave. Today I have been thinking a variety of random thoughts due to interactions with people: Are we getting caught up on the words? I had someone ask about whether I thought “Community Engagement” was overused. …
It’s Friday! Yesterday as you know, we had an #auddev chat. During the chat, one of our chatters, Becky Peters a.k.a. @bpeters99 tweeted a song title that stuck in my head: Love the One You’re With by Crosby, Stills and Nash. Of course this was in reference to loving your current audience. [youtube http://www.youtube.com/watch?v=_5IVuN1N6-Y] It…
I’m still on semi-vacation. In my time off, I have again come to the conclusion that one of the biggest reasons artists and arts organizations are having trouble building their audience is due to poor to non-existent follow up. We are dropping the ball. We are not returning our customer phone calls in a timely…
This morning I found an article about the Singapore Art Festival announcing that they are taking time off next year to review, evaluate and plan for the future. I found this to be rather refreshing. Taking time off to reflect on what has happened can give you a fresh perspective. Constantly trying can be, well,…
Today I do not have a guest blogger planned. I thought I would fill in the gap with a variety of thoughts (and questions) that I have been thinking over the past week (in no particular order). Let this serve as a summary of blog posts from past and future. Audience development is hard work. …
It’s time for the Monday Moment. Last night, I received a call and let it go to my voicemail since I wasn’t sure who it was from. The person left a voicemail, and it turned out the call was from a board member at a non-profit that we made a donation to. I was…
I’m starting a new series called Monday Minute. These will be short entries based on quick thoughts. Today I want to talk to you about B.D.A. What is B.D.A.? I go into more detail in my new eBook, but basically it is the complete experience you give to your audiences Before, During, and After your…
Today I recorded a message for you: http://cinch.fm/audiencedevspec/auddevtotd/317117 Happy Thanksgiving to you and yours, and thank you for reading my blog! Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Audience Development Specialists https://www.buildmyaudience.com PS – Sign up for ADS E-News today! We are promoting a special for our e-Newsletter subscribers tomorrow. “Never treat your…
I have been thinking about good customer service lately. Good customer service is one way to establish yourself among our clamoring markets. It is also a good way to show you care about your audience. Good customer service, service with care, is good audience development. The following is a quick list of suggestions to add…
ADS Founder — Shoshana Fanizza
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