I am currently working on a development campaign for one of my clients. I was sent a spreadsheet for potential sponsors, and I noticed that information was only half filled out. I believe they may have become a little stuck in finding the right contact to connect with, and it looks like nothing else went forward without this information.

If you want to find sponsors for your events, you have to start somewhere to build relationships. The first step would be to asking for the right contact if your research has not resulted in finding one.

This means, you will want to use the general contact information on the website, and call or email to ask who you need to connect with. Most people are very accommodating toward arts nonprofits and arts businesses in general. Asking for help is a way to start the relationship, and most people do respond positively to a request for help!

So don’t be shy! Send that friendly first contact asking for who you need to speak with. Ask if they can steer you in the right direction. You will find that people are generally good natured, and they will help you along your path for finding sponsors and partners.

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza
Chief Audience Builder, Audience Development Specialists