I had a thought about the flip side to the herd mentality.  Herd mentality, as I mentioned yesterday, is not the best for audience building in terms of branding yourself uniquely.  However, a collective, common mind for arts advocacy is a good way to go!

When you have a common goal, such as arts advocacy, it is good to have a strong collective, common mind and voice. Everyone will be on the same page and the common message can be spread far and wide creating the most impact.  We have yet to come together to create this type of arts advocacy campaign, but I have a feeling we are getting closer.

The other thought I had for audience building is sometimes less is more. Many of us attempt to offer a wide variety to build audiences, and some of us are spreading ourselves too thin. It usually is better to get a strong focus on what you really want to accomplish and downsize to meet those goals.

Also, less is more in regard to sharing. We are all getting information overload since all of us have the ability to raise our voice. I found that when more people are out there sharing, less is more, or rather only sharing when something is more meaningful can go a long way for audience building.  Think less about sharing the sandwich you are eating and more about what your followers are wanting to hear from you in the first place.

Both of these concepts deal with becoming more focused and mission oriented.  I believe we will need this orientation for the years to come.

Thoughts?

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza
Chief Audience Builder, ADS

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